The Paris Saint-Germain (PSG) digital team originally adopted Greenfly to improve communications and player relations. Their first-team athletes — including some of the world’s top social stars — can now access personalized galleries and share content on their social profiles through the Greenfly mobile app.
Gained +2,200% addressable social audience
By the numbers:
- 11,000+ media assets downloaded
- 85% increase in Instagram engagement
With Greenfly, the PSG digital team radically expanded their social reach, connected with fans more intimately, and were able to add millions of dollars of incremental value to existing sponsorships. Fans are now also submitting their own content for use in promotions.
