SANTA MONICA, Calif. (March 6, 2025) – Greenfly, the leader in powering content operations for the world of sports and entertainment, today announced it will power The Snow League’s internal flow of digital media assets, including social media asset distribution to its roster of world class winter sports athletes.
“The Snow League features some of the biggest stars in winter sports and each event will be studded with memorable moments at some of the world’s most iconic resorts,” Snow League COO Ian Warda said. “Utilizing Greenfly’s platform will allow us to rapidly share compelling action and behind-the-scenes content directly to our athletes and partners, driving engagement and growth for The Snow League.”
The league will leverage Greenfly’s full capabilities to connect athletes with fans all year round. During events, The Snow League athletes will receive an array of competition and behind-the-scenes content directly from Greenfly’s mobile app to share across social media platforms and collectively grow the sport’s reach and engagement with fans. The platform distributes relevant photos and videos directly to athletes, internal staff, broadcasters and sponsors, giving them access to curated content for use across owned and operated channels.
“Working together, The Snow League and Greenfly are redefining how action sports – and really sports in general – are delivered and consumed by fans,” Paul Hourigan, a Partner at Ryan Sports Ventures and investor in both The Snow League and Greenfly said. This is truly exciting for us at Ryan Sports. Fans are no longer consuming content the same way they did a decade ago. They care about storylines, athlete narratives, fashion and the big cultural moments as much as the thrilling competition on the snow. Fans want to see these elements in real time where they are currently already consuming content. This partnership represents the perfect manifestation of our core belief that technology solutions like Greenfly can help redefine these significant shifts in consumption habits from being viewed as an obstacle to a growth driver, creating entirely new sources of revenue for innovative sports leagues and competitions like The Snow League.”
Launched last summer by legendary snowboarder and skateboarder Shaun White, The Snow League will feature the world’s top winter sports athletes going head-to-head in multiple halfpipe events at some of the most iconic resort locations in the world. The Snow League aims to redefine the way winter sports are consumed and capitalize on the growing demand for these athletes beyond bi-yearly or annual events. Recognizing that social media will be a primary forum for content consumption among fans, The Snow League will deploy Greenfly’s digital distribution tools to ensure content captured at events reaches fans directly from athlete social media channels.
“Winter sports produce some of the most eye-popping content across all athletic competitions globally,” Greenfly CEO Daniel Kirschner said. “By leveraging Greenfly’s technology, The Snow League has the opportunity to captivate fans’ attention on social platforms, generate more interest in individual athletes and grow the sports’ fandom overall. Our platform and AI was built specifically for sports, allowing The Snow League to seamlessly capture, organize and distribute content in real-time. This ensures that every highlight, behind-the-scenes moment and sponsor activation reaches the right audience instantly, driving deeper engagement and unlocking new revenue streams. By prioritizing digital-first content distribution, the Snow League is setting a new standard for emerging leagues.”
The Snow League will leverage Greenfly’s AI tools to capitalize on the growing value and monetization opportunities associated with social content. By leveraging Greenlfy’s tech to automatically analyze and sort content collected at events, The Snow League will be able to package content as new types of sponsorship inventory for brands while driving value to existing sponsors.
Read more about The Snow League and the power of short-form content from Sports Business Journal.
About Greenfly
Greenfly is core infrastructure for short-form content operations. The company’s award-winning software powers the real-time capture, aggregation, organization and distribution of digital media. Utilizing proprietary AI technology to automate the organization and curation of digital media across complex organizations and their partners, the world’s leading sports leagues, teams and entertainment brands rely on Greenfly including the NBA, MLB, Big Ten, and NHL. Founded in 2014, Greenfly is headquartered in Santa Monica, California, with offices across the U.S. and Europe.
About The Snow League
Launched in June 2024, The Snow League is the first professional winter sports league dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medalist and entrepreneur Shaun White, Season One features a four-event global format boasting a $1.6 million prize purse, with athletes competing to earn points to determine the overall champions. The season kicks off at Buttermilk in Aspen Snowmass (March 7–8, 2025), then moves to Yunding Secret Garden, China (Dec. 4–6, 2025), where 16 of the world’s top freeskiers will join the roster at the Beijing 2022 Olympic venue. The League returns to Aspen (Feb. 26–28, 2026) and concludes at LAAX, Switzerland (March 19–21, 2026), where the first-ever Snow League World Champions will be crowned.
For more information, please visit www.thesnowleague.com and purchase tickets to the event here. Follow The Snow League on X, Instagram, Facebook and YouTube.
