Business Development Veteran To Provide Strategic Guidance On Greenfly’s Growth and Sales Initiatives In The Asia-Pacific Region
SANTA MONICA, CALIF. (April 15, 2025) – Greenfly, the leader in powering content operations for the world of sports and entertainment, today announced Stuart Wettenhall has joined the company as the Director of Business Development and Strategy, APAC, to further global market development in the Asia-Pacific region. With a decade of experience in business development and strategic growth in big tech and sports, Wettenhall will play a key role in expanding Greenfly’s reach and partnerships across APAC.
“Greenfly is essential to transforming how sports organizations drive revenue and I’m thrilled to join the team at such a pivotal time in the company’s growth,” Wettenhall said. “With Greenfly’s strong momentum, I’m eager to showcase the value of efficient short-form content workflows to brands, leagues and partners across the APAC region. The potential to unlock new revenue streams is immense and I look forward to helping Greenfly lead this transformation globally.”
Wettenhall has a breadth of experience across media, entertainment, technology and sports, specializing in new market entry and partnership sales strategy. Previously, Wettenhall served as the Director of Business Development at Twitch, where he managed enterprise gaming and digital commerce partnerships. He played a key role in launching the platform’s sports vertical which included partnerships with FIFA and Real Madrid.
“Stuart’s extensive experience in driving digital innovation and building strategic partnerships across sports, media and tech makes him an invaluable addition to our team,” Greenfly CEO Daniel Kirschner said. “His expertise in fostering market expansion and engaging audiences through cutting-edge digital experiences will be instrumental as we continue to grow our footprint in the Asia-Pacific region.”
Prior to joining Greenfly, Wettenhall was also part of the founding team behind Moonbug Entertainment, later acquired by Candle Media for $3 billion, and led digital innovation units at BBC Studios in London. Having qualified with PwC in Australia he spent 10 years between the US and EuropePwC before returning to Australia to advise the AFL on the launch of a major OTT streaming and loyalty product.
About Greenfly
Greenfly is core infrastructure for short-form content operations. The company’s award-winning software powers the real-time capture, aggregation, organization and distribution of digital media. Utilizing proprietary AI technology to automate the organization and curation of digital media across complex organizations and their partners, the world’s leading sports leagues, teams and entertainment brands rely on Greenfly including the likes of the NBA, DFL, WPLL, MLB, NHL, Six Nations Rugby, New Zealand Rugby and SailGP amongst others. Founded in 2014, Greenfly is headquartered in Santa Monica, California, with offices across the U.S. and Europe.
