The partnership aims to maximize sponsorship revenue across Let’s Go Racing’s partners and represents Greenfly’s push into the motorsports world
SANTA MONICA, Calif. (May 21, 2024) – Greenfly, the leading platform for short-form content capture, organization and distribution, today announced a partnership with Let’s Go Racing, which connects global brands to motorsport teams to elevate brand value across multiple dimensions such as commercial appeal, social media impact and marketing initiatives. Greenfly’s core infrastructure media technology will power the content flow for brands and motorsport teams to maximize their fan engagement and revenue opportunities.
Greenfly’s technology will be utilized throughout Let’s Go Racing’s driver and motorsport team network and will allow them to leverage content in real-time to drive value for their sponsors and monetize their short-form content. Motorsport offers unparalleled opportunities when it comes to brand exposure in sports, with logos prominently displayed on race cars, driver suits, and trackside, and Greenfly’s technology will only further the reach of brand visibility across digital and social media.
Let’s Go Racing determines the optimal partner for brands looking to tap into the power of motorsport, driving a positive return on investment and leveraging commercial success whether that be with Formula 1, Formula-E, Extreme-E, IndyCar, or MotoGP.
“Both Greenfly and Let’s Go Racing are aligned on the incredible value of short-form content in the world of motorsports. We look forward to building programs that help our partners drive commercial value and incremental streams of revenue from this new asset class, ” CRO of Greenfly Mark Keaney said. “The relationships Let’s Go Racing owns in the motorsport world excite us, and we hope to continue our growth in the space by strengthening the engagement between fans, brand sponsors and motorsport teams through a digital lens.”
Greenfly’s AI-powered technology automatically sorts and organizes thousands of incoming assets into curated galleries and makes them immediately accessible to athletes, teams, leagues and broadcasters. The technology’s scene detection identifies the context of a specific scene in both photos and videos, then pinpoints and tags to provide clear context, all organized and searchable so that every member on the platform can find the most relevant content immediately. Brands are able to aggregate all media assets that include their logo in a matter of seconds.
“In sports sponsorships, aligning opportunities with a brand’s identity and objectives is crucial yet complex, and the lack of efficient ROI measurement tools further complicates an accurate assessment of their investment. Greenfly’s ability to deliver short-form content that enhances brand value is unparalleled in the sports landscape and partnering with them will only increase the effectiveness of how we activate partnerships between brands and motorsport teams,” co-founder of Let’s Go Racing Kurt Haller said. “Greenfly will help us navigate the intersection of brand content and social media in motorsports.”
About Greenfly
Greenfly, the leader in short-form content automation, empowers sports and entertainment organizations to provide a continuous flow of short-form media from live events to staff, partners and digital channels. The company’s award-winning software platform and mobile app enable organizations to share content with athletes, partners, sponsors and broadcasters to drive fan engagement and boost revenue. Founded in 2014, Greenfly is headquartered in Santa Monica, California, with offices across the U.S. and Europe.
About Lets Go Racing
Let’s Go Racing, a motorsport consultancy, creates winning partnerships between brands and motorsport teams that drive commercial success, enhance brand exposure, expand content strategy, enact social impact, and deliver a positive return on investment.
Our independent status allows us to be team-agnostic, giving us the ability to identify the right motorsport team for a brand that shares similar values and strategic objectives, fostering a long-term partnership built on mutual success.
Founded in 2023, Let’s Go Racing is co-founded by technology and cyber security veterans, Rob Scott and Kurt Haller. Rob’s journey started as a Ferrari Formula 1 test driver from ’77 to ’81, followed by racing in the Le Mans series, which fueled his passion for growing high-potential companies, leading to pivotal roles in nine startups and four corporate restarts during his 35-year career in technology and cybersecurity.
