Promoted from Vice President of Product, Technology Veteran Joins Greenfly’s C-Suite to Provide Strategic Guidance On Greenfly’s Product Initiatives and Executions
SANTA MONICA, CALIF. – August 27, 2024 – Greenfly, the leader in powering short-form content workflows for sports, media and other brands, today announced the company’s Vice President of Product, Rosanne Hong, has been promoted to Chief Product Officer. Hong joins Greenfly’s seasoned C-Suite team, bringing over 15 years of expertise across the technology landscape.
“It’s been so rewarding working with this amazing crew at Greenfly to build products that our customers love,” Rosanne Hong said. “I’m honored to step into the role of Chief Product Officer and help steward our product to new heights as we continue to partner closely with our customers across sports, media and entertainment to get there. Understanding the problems our customers face and delivering the best possible experience has been a top priority throughout my past eight years with the company, and I look forward to the evolution of our product offerings in the years to come.”
In her new role, Hong will provide strategic guidance on Greenfly’s product roadmap as well as manage and execute product initiatives alongside the engineering, analytics and product teams. Hong will continue to work directly with Greenfly’s customers, deeply understanding customer wants and needs. Along with day-to-day strengthening of Greenfly’s product, Hong will play a key role in vetting potential partnership and customer opportunities for Greenfly to expand the company’s value across the short-form content ecosystem.
“Rosanne has been critical to Greenfly’s growth and success over the past eight years, driving innovation and delivering exceptional product experiences for our customers,” said Greenfly CEO, Daniel Kirschner. “Her leadership has consistently elevated our product offerings, and as Chief Product Officer, she will continue to steer our product strategy as we scale our impact globally.”
Prior to her position as VP of Product at Greenfly, Hong served as a senior product manager at Demand Media and held project management and product marketing roles at Electronics Arts, Playtika and Activision Blizzard.
About Greenfly
Greenfly is core infrastructure for short-form content operations. The company’s award-winning software powers the real-time capture, aggregation, organization and distribution of digital media. Utilizing proprietary AI technology to automate the organization and curation of digital media across complex organizations and their partners, the world’s leading sports leagues, teams and entertainment brands rely on Greenfly including the NBA, NWSL, MLB, Big Ten, and NHL. Founded in 2014, Greenfly is headquartered in Santa Monica, California, with offices across the U.S. and Europe.
