Planet Rugby interviews United Rugby Championship Chief Executive, Martin Anayi on athlete engagement, highlighting how Greenfly is making a difference in athlete activation.
Over 700 players in United Rugby Championship are participating in content sharing through Greenfly, which gets content into players hands immediately after games. Athlete-led marketing is working in every sport and every part of the world, engaging younger audiences and growing revenue. Players want to be a part of the content process, and URC athletes taking advantage of Greenfly is just one example of this.
“We have also invested in a piece of software called Greenfly, which puts content into players’ hands immediately after the game is over. There are 700 players that have taken it up. They get back in the dressing room and we have uploaded all the pictures of them from the game. That means players who have their own social media profiles can push that wider.”
– United Rugby Championship, Chief Executive Martin Anayi
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