Greenfly CEO Daniel Kirschner chatted with Andrew Petcash of The Petcash Pod recently about topics including the growth of Greenfly over ten years, how audience demand for short-form content has grown and how to monetize that experience.
“There’s a growing recognition that consumption of short-form content is not a marketing activity that is adjacent to the real activity, but it’s part of the real activity. It’s part of the core experience…. Understanding that as a core offering… then you have to say ‘Well, how do we monetize this?’ Because this can’t just be about getting people to tune into the “real thing.”
… If [I] have somebody who considers themselves a fan but during the season, they’re just watching a ton of short-form content and they’re really tuning in for the playoffs, then [I] have to figure out how to make a business around that person. Because that person is a fan.” — Daniel Kirschner, CEO, Greenfly
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