Sports Video Group Europe reported Real Madrid C.F. selecting Greenfly for digital media capture at matches, events and training directly with athletes. The club has had outstanding success with using Greenfly to help coordinate the launch of the Club’s professional women’s team amid the pandemic.
Real Madrid C.F. is the latest of 27 leagues and hundreds of teams globally to sign on with Greenfly.
“Greenfly not only gave us the flexibility to redesign our social media production workflows for a completely distributed team, but we now have the ability to involve the athletes directly in the creative process,” says the Club’s director of digital strategy, Israel Garcia.
“With more than 340 million followers across social media networks, the ability to connect fans, sponsors and other stakeholders directly with each athlete’s channel will completely disrupt the traditional digital media model,” says Michael Sutherland, who oversees transformation at Real Madrid.
Read the full article on Sports Video Group Europe.
