In an episode on the podcast 1-on-1: Sports Business Conversations, Mark Keaney, Chief Revenue Officer at Greenfly, digs into the future of media in the sports world. He shares how Greenfly enables teams and organizations to harness the power of real-time short-form content to enhance fan engagement across digital platforms.
As fans continue to watch sports when and where they want, sports organizations are relying more and more on telling their story on social channels. Mark discusses trends in storytelling, how real-time content creation can revolutionize fan experiences, and how sports properties can leverage content to attract sponsors and drive revenue growth. He offers valuable insights into his career journey and lessons from the media industry.
