Sports Business Journal highlights the Harlem Globetrotters utilizing Greenfly’s short-form content management tools to help modernize their social media strategy.
The Harlem Globetrotters are looking to Greenfly to efficiently manage and distribute digital media, facilitating the creation of new short-form content series that amplifies their voice on social media and beyond. This collaboration aims to leverage the Globetrotters’ existing talent and brand recognition, providing the necessary infrastructure and analytics to elevate their digital content in real-time.
“We have the talent, we have the brand, we have the great touchpoints where you can access content. We have athletes who are digitally and socially native who are great content creators. We have all of that. But we needed a partner who had all the other things that we don’t have. That’s where the relationship with Greenfly is helping us take off and go to another level.”
– Harlem Globetrotters, President Keith Dawkins
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Harlem Globetrotters ink deal with Greenfly
