The power of short-form content cannot be ignored. Platforms like TikTok, Instagram Reels, and YouTube Shorts are at the forefront of digital marketing and revolutionizing how brands connect with their audiences, providing a tool for sports properties to build fan engagement.
Sportcal spoke to Nick Shaw, Greenfly’s managing director of EMEA, and Gabby Vidal Castillo, the company’s senior sports partnership manager of EMEA, to look at the importance of short-form content and how it is being used in sports to drive value.
“With three-to-five-minute highlights packages, there are loads of different organizations now that have the rights to show them. Essentially, there is saturation and when you get saturation, the value tends to drop in certain situations, whereas a lot of the content that Greenfly helps facilitate is more exclusive, shorter form content which is being captured. That becomes valuable because nobody else has it, and they haven’t sold it to anybody else at this stage, whereas the highlights are everywhere.”
– Nick Shaw, Managing Director of EMEA, Greenfly
Learn how sports organizations can monetize content with Greenfly from Sportcal.
Explainer: The evolution of short-form content
