When fans couldn’t be together to celebrate the Los Angeles Dodgers’s first World Series title since 1988, the team used Greenfly to collect fan celebration videos. Greenfly has a special connection with the Dodgers, too, with the company’s founder and former MLB All-Star Shawn Green having played five seasons for the club. The team received over 3,500 video submissions through Greenfly from fans all over the world celebrating the team’s title.
“It gives us an opportunity to acknowledge and thank and celebrate our fans,” said Dodgers Vice President of Digital Strategy Caroline Morgan, “and gives all of us a chance to relive that amazing moment that was the last out.”
Greenfly CEO Daniel Kirschner added: “What the Dodgers really wanted to be able to do was to tell those stories, feature those fan moments, get that kind of reaction and energy, to be able to capture those celebrations around the World Series.”
