The mission for brand-side marketers has never been more straightforward: innovate or become irrelevant. At this Brand Innovation Summit participants will witness first-hand how innovative brands are disrupting the status quo and changing the game of sports marketing. You will be inspired by the chief marketing officers who are thinking unconventionally, making bold moves, connecting to the passion of sports and transforming the consumer experience. And hear from new voices initiating change for the benefit of fans, players and the game.
Tuesday, Oct. 13th, 2020 (3:35 P.M. ET)
Fans are enjoying live sports in many ways and places these days, but no matter where they are, their enthusiasm for compelling sports content continues. In this session, top sports marketers will share how they’re breaking down content silos and rethinking the methods to get their most effective media to fans in real time to keep them rallying.
You will hear from:
• Bob Carney, Senior Vice President, Digital & Social Content, NBA
• Daniel Kirschner, CEO, Greenfly
• Barbara McHugh, Senior Vice President, Marketing, Major League Baseball
• Robert Shaw, Director, Sports Media and League Partnerships, Facebook
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